Here are five powerful reasons to outsource we can give you. And not only. We can offer you the best way to do it! Try our new outsourcing services today!
Fast Results
Tech companies can run full channel operations without the need to take on and manage their own channel team from the outset.
The process of identifying partners and recruiting them is also sped up by making use of a team with good connections and strong relationships with the means to qualify and engage quickly. Once recruitment is over, immediately the training and certification expert can take over, then the enablement team, ensuring that every partner is productive at the earliest possible opportunity.
Access to Experts
Putting together a channel team both competent and willing to execute all of the different functions needed in building and managing a successful channel sales operation is expensive. During startup, technology companies usually take on channel managers strong in just one area.
Outsourcing enables you to share out these various functions from the start, like partner support, partner recruitment, channel enablement, sales support, training and certification, etc. You no longer need to employ permanent specialists for each specific function. Your specialist channel outsourcing company can execute these roles one by one, sharing out its resources.
Faster Regional Expansion
Most organizations are restricted to a single region – whether it be Europe, North America or APAC – as they start out with their channel team. Access to different geographies and languages whilst maintaining a single relationship is another benefit that outsourcing to a channel expert should enable for you. It may even halve the time to get the channel and its subsequent revenue established.
Having just one company to deal with – no matter of location or language – gives technology companies the freedom to focus on core functions and reap the benefits of creating customers worldwide.
Financial Gains
A Channel team costs, as a minimum on average around €500,000 per year. One alternative: hire a generalist, who will never be able to do everything. The better alternative is to both cut the cost of running your channel – by an average of 40% – AND have specialists on hand at every stage of running the channel. Not only that, you will only be paying for the resource you need and the time of an experienced channel manager to manage the process and team as you use them.
For every technology company that looks to the channel for growth, sales performance doubles as a result of not just the annual savings but also the faster channel recruitment and enablement.
Focus on Core Competencies
Inexperience in putting together and developing teams for global sales and channel operations is a common problem for the Executive. If they opt to do this themselves, then either they have to both take on an extra, expensive member of the management team to supervise the process and recruit a channel organization or do the whole job themselves, which they don’t have the experience for.
Using a specialist global sales and channel as their outsourcer provides the Executive team with an expert who can be managed with reference to a pre-agreed set of goals, giving back the resources to focus on their core competencies and keep the organization on track with its business plan.
